Institutional data ‘Overview of Industry’

IPC Media is the leading magazine publishers in the UK. They produce over 85 media brands, and their print brands alone reach nearly two thirds of UK women and 44% of UK men, which is close to 27 million UK adults. Their online brands collectively reach 20 million users every month. ICP truly has something for everyone, and categorise their audiences into three groups. These being men, mass market women and upmarket women. Their men’s portfolio, aka ‘IPC Inspire’, includes leisure magazines such as ‘Country Life’, ‘Horse & Hound’, Rugby World’ and ‘Decanter’ and lifestyle magazines such as ‘Nuts’, ‘Mousebreaker’ and ‘NME’. Their Mass market Women’s division, aka ‘IPC Connect’, includes popular weekly magazines such as ‘Look’, ‘Now’, ‘Chat’ and ‘Woman’, and also the TV entertainment magazines including the likes of ‘What’s on TV’, ‘TVTimes’ and ‘TV & Satellite Week’. And in this group they also have the online ‘goodtoknow’ network. Their upmarket women’s division, aka ‘IPC Southbank’, is made up of big names such as ‘Marie Claire’, ‘Woman&Home’, ‘Ideal Home’ and ‘InStyle’. Emap was the second largest magazine publisher in the UK until the company split up and sold off in December. Emap originated in 1947, and went on to publish major magazine brands such as ‘Q’, ‘FHM’, ‘Zoo’, ‘Heat’ and ‘Grazia’. There are also hundreds of other minor publishers such as BBC magazines, Essential publishing and Conde Nast publications to name a few.